About Us
XND Pro was formed by three innovators from across the globe. Each possesses her own unique skill set. Itze, artist and ringleader. Rossana, nail professional and color designer. Damayanti, graphic designer and creative specialist.
They’ve all come together to bring you unique, beautiful nails.
You don’t have to spend hours at the salon for intricate nail art, saving you valuable time and money, while still getting the nails of your dreams and giving you the freedom of self-expression.
For the nail tech, no more stressing about hours upon hours of practicing clean lines and neat artwork. Our hand-drawn decals save you time with quick applications without compromising quality, leaving you more time for practice and more clients.
Despite their individual differences, these four visionaries share a passion for one thing: amazing nails for a uniquely beautiful You.
XND Products nail decorations are more than items in your cart, in your cabinet, or on your nails. It’s the perfect combination of four women’s determination and creativity.
They’re working to change the nail art industry. From across the globe, to your fingertips.
Together, these three uniquely powerful women bring you.
- High-quality nail décor
- Inspirational strength and fortitude
- A database of hand-crafted designs
- Years of industry experience
Co-Founder of XND Pro
Frustrated with low-quality nail art available on the market and not having the time to sit down for hours to have the beautiful nails she desired… Itze took the initiative to get what she wanted.
CCO, Product Analyst, Nail Technician
Co-Founder of XND Products
While pursuing a path in Business Management, Rossana made a life-changing decision to go with her gut and change course. In 2017, she became a fast-growing and talented nail tech.
Rossana has always had a strong passion for learning. She also has a healthy understanding of investing in herself. She quickly pursued certifications that would help her climb to the top of the pack. In doing so, she realized the gaps and problems in nail-tech services.
She discussed her frustrations with her long-term client, and friend, Itze. She then shared her business idea and the two set forth on pursuing innovative nail decor.
Rossana tests each new design to ensure its quality and practicality. As our brand spokesperson, she shares her education in how-to videos and hosts training videos.
Rossana’s color designs and flawless applications will leave you feeling beautifully and uniquely confident.
Damayanti Ortiz
COO, Designer,
Co-Founder of XND Products
Originally from Guadalajara, Damayanti moved to Cancun, Mexico, with her mother as a young girl. Her mother, a wedding decorator and planner, showed Damayanti firsthand the value of creativity.
After pursuing a degree in Business Administration, Damayanti worked for large companies handling management departments. She played a big role in closing large deals and managing businesses.
Damayanti and Itze have been best friends since they were 16 years old. So it seemed only right for them to pursue XND Pro together.
With Damayanti’s expertise in business management, sales, graphic design and marketing, she brings a lot of value to the table.
You can find Damayanti managing the Mexico location. When she’s not busy fulfilling her business dreams, you can find her traveling, spending time with her boyfriend, and enjoying the love of her four beautiful pups!